Grocery shopping can be an overwhelming task, especially if you have special dietary needs, or want to make sustainable choices. Galen Karlan-Mason founded GreenChoice out of these same frustrations that he felt. GreenChoice is a mobile app that gives you the tools you need to make the best food choices for you and your family.

In the interview below Galen shares his story and what led him to create GreenChoice. He provides insight into what it means to pursue your passion, and how to find balance in your business to create a more well-rounded, successful product.

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