Marketing is More Than Visibility

Marketing is More Than Visibility Increasing your visibility is important, but it’s not the whole picture. If you ignore the rest of the pieces of a complete marketing plan you’ll miss out on sales. A Common Misconception Many business owners will say something like...

Why Mission-Driven Businesses Have an SEO Advantage

Why Mission-Driven Businesses Have an SEO Advantage Mission-driven businesses have a built-in SEO advantage because they are worth talking about. Modern SEO is more human-centered, and less about gaming algorithms. In this post I’ll cover why SEO is important, and how...

The best marketing strategy is sustainability

Do you feel like you’re constantly being pulled in different directions with your marketing? One minute the experts are saying you must do Facebook advertising. The next minute they’re saying you need to focus on SEO, or Instagram, or cold emailing… But it’s...